You Don't Have To Do It All
As a business owner we can often get caught up in wanting to please every customer and trying to paint every design that might be thrown at us. If I can encourage you, I would say don’t try to paint every template you see or cut every design you can get your hands on. It’s important to start small and try not to overwhelm yourself. If you’re approached with a project that seems off brand to you, don’t be afraid to say no. Constantly saying yes to everything will wear you down and cause burn out quickly.
Start in Your Own Community
By promoting your door hanger business in your own community, you will be able to get your name and face out in the public more quickly. How should you do that? You may choose to host a few paint parties for a girls night or at a local church. You could also donate a few of your items to community organizations or events with your business card attached. Don’t forget to market these events on your social media!
Speaking of marketing, that leads us to the next tip for starting a door hanger business. For many people, showing up on social media or even attending local craft fairs might be out of your comfort zone. That’s okay, I totally get it. In order to grow your business though it’s important to get out of that comfort zone and market yourself. Start with a Facebook page and ask all of your Facebook friends to like it. Attend a local craft fair and display a few of your door hangers with business cards. Getting out and marketing yourself will prove to help. Just be patient with yourself as you grow!
We’ve all heard the saying that Rome wasn’t built in a day. Well, the same holds true with your door hanger business. Give yourself grace and be willing to adapt to any changes that may come your way. This patience can be in your door hanger business as you’re learning new skills and techniques or even on social media or in person paint parties as you watch the numbers grow. It might take some time, but persistence often pays off.
Be Yourself and Build Your Brand Around That
One of the great things about starting a door hanger business is that as the owner you have a say in what defines your brand and what doesn’t. Be original with your artwork and build your brand around a style that suits you. Your most loyal customers will be people that align with you based on your personality and style, so be authentic and stay true to that.
Did You See How I Started My Door Hanger Business?
If you missed my blog post on how Southern A-Door-nments Decor got started, I encourage you to check it out. We all have to start somewhere and I hope that no matter how much your business grows you’re always looking for ways to be better and grow.
If you want to surround yourself with like-minded painters and artists, I encourage you to check out my Facebook page. You can see bits and pieces there of what I’m doing to grow my business and how I am engaging with my audience. I’d love to see you there!