Maybe you’ve been selling door hangers locally for a while now or perhaps you’re just getting started. Selling door hangers online opens a wider customer base and an opportunity for more income. Like many new endeavors, there are always questions. So let’s talk about where you can start!
Selling Door Hangers on Etsy
Etsy is a great place to start when selling door hangers online. Etsy is an online marketplace that allows shoppers to search for and purchase a variety of handmade goods. Etsy will also send you traffic to your shop by showing your items in the search results. This is a really great perk of Etsy because even if you aren’t advertising your business, your shop might still get views! An Etsy shop also requires very little design skills in comparison to a website. To start selling door hangers online in an Etsy shop, you will need to create an Etsy account and then open an Etsy shop. (It’s important to note that there are a variety of fees associated with selling on Etsy. Be sure to research what those are and incorporate them into your pricing.)
Etsy will walk you through the process and send tips on how to get the most out of their selling platform. Some tips are to personalize the way your shop looks with photos, be descriptive in your listing descriptions, and be quick to respond to customer messages. This will help boost your items in the organic Etsy search feature.
Selling Door Hangers on a Website
Selling door hangers on a website takes a little more effort than Etsy because you’ll need to push the traffic yourself to your website. To do this, you’ll want to be sure that your website is listed on every social media platform and marketing tool you have. Selling on a website definitely comes with it’s perks though! Your business should be plastered all over your website for the customer to see, and fees are often cheaper than those you might find on Etsy. If you’re interested in starting a website to sell your door hangers online, you might opt to create a website with Shopify. This will allow you to build a store where customers can shop a variety of products that you offer. This does require a little more tech and design skills than starting an Etsy shop, but with the help of YouTube and Google as well as tips from the website platform you will be able to figure it out.
Market Your Door Hanger Business
When it comes to selling door hangers online, marketing is so important! By driving more traffic to your website or Etsy shop you are able to increase the amount of eyes on your products and in turn boost your organic reach. Organic reach means that customers have found your shop organically through search without having to click on ads. Social media is a great way to market your online business. Be sure that if you’re posting a photo of a door hanger available on your website, you drop the link if someone asks about it. You can also list your products on Facebook (and now even Instagram) and then drop links to purchase them on your website. If you follow me on Facebook, you see how I market my new templates that are released every Friday in my shop.
How to Ship Door Hanger for Online Orders
One of the key holdups when I mention selling door hangers online is shipping. So many people are anxious about shipping door hangers due to cost and fear that they might get broken in the shipping process. Both are rational fears, and your door hangers might occasionally get broken in the process, but how you handle that situation makes all the difference. I wrote a blog post with everything you need to know about the options you have when shipping door hangers! I talk about everything from how to wrap your door hangers to how to print a shipping label. Don’t be intimidated by shipping door hangers, because being able to do it can be a game changer in your business.
Are You Ready to Start Selling Door Hangers Online?
I hope that you’ve gained some confidence in how to start selling door hangers online. One of my biggest pieces of advice would be to dive in and tackle problems as they come. Some of my biggest learning moments in my business come from experiences where I had to take what was happening and roll with it. If you wait until you’re one hundred percent ready, you’ll never start. I’m here cheering you on the whole way!